I spent a good part of today working on updating my brand (and the rest of it kayaking). My daughter, Katie Doyle, who is more fashionable than I'll ever be, gave me a makeover and then we did a photo shoot.
Out of 80+ photos and a variety of different outfits, this one was the winner. Given the comments I've received on my social media sites it was a good choice. And thanks to everyone for the compliments and kind words!
If you haven't updated your brand lately, maybe it's time for a new look for you, too. Keep in mind though, getting the perfect photo is only the first part. Once you've got that, you'll need to update all you social media sites so they match.
Here's an example of what I've done to keep my brand consistent across all my web and social sites:
- My About.com Bio (new photo is coming soon to the About.com Job Search site)
Image Copyright Alison Doyle