OpenVue is a new product from HireVue, which has always been at the forefront of video interviewing technology. It's a seamless way for job applicants to go directly to a job interview without having to submit a resume or job application.
For both companies and candidates, it's turning the job application process around. Interview first,job application materials second. For the applicant, it's a way to get seen quickly by a hiring manager. For a company, it's a different and more seamless way of screening candidates.
However, companies need to be careful about potential discrimination issues when decisions can be made, even inadvertently, based on the visual appearance of the candidate and how they respond to questions, rather than on the application materials they submit and their credentials.
Job seekers need to be careful, too. Even though it's quick and easy to record an interview on your phone, be sure to prepare for the interview, check out the company, and dress appropriately. Despitethe fact that the technology is different, you still need to make the best impression you can.
How OpenVue Works
Hiring companies broadcast a job-specific link, push notification or QR code to social networks, geolocation applications (such as Foursquare), email referral campaigns or job postings.
The link takes the job seeker directly to a video interview where they can showcase their skills and personality and since this digital interview can be easily done via any iOS or Android mobile device, aswell as a traditional web camera and computer, there is no more taking time off or traveling for those initial interviews.
OpenVue Features On demand: Candidates respond to interviews anytime, anywhere; recruiters and hiring managers rate, share and compare responses on their own time - seeing exponentially more candidates in less time.
Fair and consistent: All candidates receive the same questions (per position) providing a fair, consistent and more personalized candidate experience.
Welcome videos: Companies can broadcast opening videos allowing candidates to come up to speed quickly on the company culture, workplace and job openings.
Digital introductions: Candidates respond to a series of job-specific questions at their convenience allowing companies and candidates to connect more quickly.
QR codes: Candidates can scan QR codes and respond to job opportunity within seconds via a mobile device with a camera. – anytime, anywhere.
Social media integration: Companies can push digital interview invitations to potential candidates via geolocation platforms such as Foursquare, allowing companies to target talent quickly; also allows candidates to skip registration steps by using their Facebook, LinkedIn, Twitter or Google+ accounts. Companies can also push out OpenVue invitations via their own branded social channels.
Search and social campaigns: Companies can use search engine-marketing (PPC and SEO)and behavioral advertising to present highly targeted candidates with relevant interview opportunities.
Employee referral programs: Employees and executives can easily share on-demand interview requests with qualified alumni, friend and business networks.
Mobile: Candidates are able to respond using the HireVue mobile apps for iPhone, iPad, iPod Touch, and Android devices. Recruiters and managers can review from these devices, as well.