I've heard from more than few fellow career professionals lately about how almost everyone who has ever job searched thinks that gives them credentials as an expert. Credentials enough, so they think, to capitalize on the difficult job market and make a buck, often at the expense of job seekers.
There are so many people attempting to give advice and jumping on the jobs bandwagon that it's a little scary. In many cases, they aren't just not giving good advice - they are giving bad advice that won't help anyone find a job.
Bad Job Search Advice
Some of the advice simply isn't true. There are some people who have got a job just by using Twitter, but that's not going to be the case for most people. Cover letters do matter, despite the fact that some people say that you don't them anymore. A video resume most likely isn't going to get a job either. You don't need to pay to get exclusive job listings - just about every job posted online is available free. You also don't need to pay to get hired - for applications or to get on the payroll. Legitimate employers pay you, they don't charge you.
Don't believe everything you read. For example, there are job sites that say they can provide you with access (for a fee) to unadvertised jobs on company web sites. Visit LinkUp and you'll be able to find those exact same listings on company web sites - free.
What does work? Job searching the old fashioned way:
- You should spend some time on social media, but not all your time. Here's how to get started using social media if you're not there yet.
- You need a professional resume and targeted cover letters to apply to jobs.
- Actively search for and apply for jobs, using the job search engines, niche job sites, and local job sites.
- Build a network and stay connected with your connections. Tell your connections that you're looking for work.
- When you interview, spend time learning about the company, prepare questions to ask and responses to typical interview questions.
- Send thank you notes or emails right after your interview.
Before You Spend Money
If you're considering paying for job search help, and help can be valuable, carefully check out what you're paying for before you spend a dime. If you're thinking about using a career counselor or coach, ask for references and check them. Do the same if you're considering hiring a resume writing service. Find out exactly what's included, then decide if the investment makes sense.
