Building My Professional Brand
I've been having fun working on building my professional brand this week. I've updated my LinkedIn and Facebook profiles. I've polished up my VisualCV and I've signed up for Twitter.
In addition, I've been having some interesting discussion with colleagues on how their work, their career, and their online presence has benefited from spending time on all this stuff. It is time consuming, but the bottom line is that there wasn't one of us who said they hadn't benefited from the time they spent creating profiles, networking online, getting the RSS for their blogs out there, and communicating with contacts. It works and once you get your profiles set, it really isn't that much work to utilize all these online networking sites effectively.
Here's a look at where I am with building my brand:
And, if you Google "Alison Doyle" you'll see how these have helped enhance my presence in the search engines - providing good information to anyone looking me. Nine out of the top 10 search results are my links.
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