Watching the Super Bowl

I probably shouldn't admit this, given that I'm a New Yorker and the Giants are in the Super Bowl, and given that we have a second home in Vermont and the Patriots are in the Super Bowl, but I mainly watch the game to see the commercials.

There are no CareerBuilder chimps this year, they had already gotten a pink slip and CareerBuilder's work as a jungle is gone, too. That's probably good, those ones didn't impress me.  This year CareerBuilder is starting a brand new ad campaign that focuses on getting job seekers motivated and geared to move up the career ladder. The ads aren't just on the web and on TV.  You'll see ads on mass transit and buildings in New York City and Chicago, and CareerBuilder is planning "unhappy hours" in several cities, as well as visits to college campuses.  This follows Monster's new Perfect Job ad campaign.  I love the giant legs commercial.

I've also seen a commercial recently for The Ladders. This one has the message that The Ladders is just for 100K plus job seekers and the employers who hire them.

What this really means, of course, is the job sites want you.  They want job seekers to use their sites, post their resume, and apply for jobs.  Some of the job searching business is moving to the job search engines and the the networking sites (LinkedIn and Facebook) so, the job sites want to stay on your radar, and get your business.  What's important, regardless of who is enticing you with commercials, is to use the sites that work for you. Certainly try a few, but if you're getting a good response from employers (and those responses are converting to interviews) stick with what works.  Just because it's out there, doesn't mean you have to use it.